Attentional's Performance Index (previously Target Index) is designed to answer a very simple, albeit crucial question: is this a good performance?
As all experienced analysts will know, th...
The New BARB Panel: Change is Coming
Date posted: 14/12/2009
Attentional’s Head of Consulting, Dr Farid El-Husseini, has taken a close look at the potential impact of the new BARB panel, set to launch on 1st of January 2010, and has prepared a report on the ...
Attentional Review the Digital TV Market
Date posted: 10/12/2009
A new report from C21 - UK Digital Channels 2010 - has been made available for purchase, and contains an introduction written by Attentional’s Head of Consultancy, Dr Farid El-Husseini.
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Attentional Appoints New Business Development Manager
Date posted: 18/11/2009
We are pleased to announce the appointment of Ben Philpott as Business Development Manager. He will have a special interest in the Overnights.tv service, working closely with new and existing clien...
